Sonic Speed Simulator

NOTE: Sonic Speed Simulator launched on April 16, 2023, and remains live. Clare O'Brien from Kidscreen says it is eligible.

Background
If you grew up in the golden age of video games, Sonic the Hedgehog was an undeniable icon. Now, with Gen Z and Alpha spending more time in digital worlds, the mission is to reintroduce Sonic in a way that's more immersive than ever before. The goal? To not only honor his legendary past but ensure this speedy blue hedgehog captures the hearts of a new generation.

To meet this challenge, SEGA partnered with Gamefam to launch Sonic Speed Simulator on Roblox, reimagining Sonic’s high-speed adventures for today’s metaverse-driven audience. In this open-world, multiplayer game, players dash through iconic landscapes, experiencing the thrill of the blue blur in a whole new, immersive way.


Strategy
Sonic Speed Simulator unleashes a faithful recreation of the classic Sonic universe, allowing players to experience the franchise’s iconic elements in an exciting new format. From fan-favorite maps to beloved characters and even villains, the game stays true to the original charm while introducing a lot of fresh content.

Players, alongside their friends, can go on high-speed quests, unlock popular avatars, and compete against familiar foes. Roblox’s platform enhances this experience with innovative gameplay, giving Sonic a new level of freedom and engagement that blends classic charm with modern excitement.

Within this immersive world, the game also introduces a variety of collectible Sonic skins that enhance the experience. These skins, featuring Sonic’s most iconic avatars and special variations, add a fresh layer of personalization, letting players embody their favorite characters and express their unique style.

As Sonic’s franchise continues to grow, the game evolves with it. In-game events tied to major releases like Sonic Prime on Netflix and Paramount+'s most-watched series, Knuckles, keep players engaged with fresh content. It also features immersive tie-ins for major console launches, including Sonic SuperStars and Sonic Frontiers, ensuring fans stay connected to Sonic’s latest adventures across both digital and console platforms. This approach keeps the blue blur relevant and exciting across the broader entertainment landscape.

Results
1 Billion Visits: Sonic Speed Simulator is the first branded game on Roblox to reach this milestone, solidifying Sonic's unparalleled success and lasting impact even with newer generations.

16.2 Billion Minutes of Gameplay: Whether through high-speed races or immersive exploration, Sonic Speed Simulator excels in keeping players consistently engaged and entertained. The game has an outstanding ability to captivate players with its rich gameplay and social elements.

92% User Like Ratio: With over a million thumbs-up, the game’s positive reception highlights how well it resonates with Sonic fans, both old and new.

3 Billion Views on YouTube: Sonic Speed Simulator has made a significant impact beyond Roblox, with players so immersed in the game that they actively share their experiences on YouTube. The massive view count reflects the game’s broad appeal alongside how much players want to stay connected with it, even when they’re not playing.